Dear Little Wish
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Terms of use
Last updated: 6 November 2026 (terms of sale added)
- Dear Little Wish suggests gifts and links to shops. When you buy, you buy from the shop, on its terms.
- Gift ideas and prices are suggestions and estimates, so always check the details in the shop.
- We may earn a small commission when you buy through our links. It doesn't change the price you pay.
- Paid plans can be cancelled at any time, and you have 14 days to change your mind after buying (see the terms of sale).
- Be kind, keep share links among people you trust, and don't misuse the service.
About these terms
These terms apply when you use Dear Little Wish at dear-little-wish.netlify.app. The service is run by Thalia, trading as Dear Little Wish ("we", "us"). You can contact us at dearlittlewish@gmail.com.
By using Dear Little Wish, you agree to these terms. Our privacy policy explains how we handle your information.
Who can use it
You must be 13 or over to create an account. If you're under 18, please make sure a parent or guardian is happy for you to use it.
Your account
- Give us a real email address, and keep your password safe. You're responsible for what happens in your account.
- Tell us straight away if you think someone else has used your account.
- You can stop using Dear Little Wish at any time, and ask us to delete your account.
Gift ideas and prices
- Gift ideas come from our own collection or are written by AI from your answers. They're suggestions to help you choose, not recommendations of a particular product. AI can get things wrong, so use your own judgement.
- Prices are typical estimates, not offers. The shop's price, availability and delivery times are what count.
- Check anything that matters before buying: sizes, ingredients and allergens, age suitability, and whether an experience is available where and when you need it.
Buying from shops
We don't sell anything ourselves. When you follow a link and buy something, your contract is with that shop, and its terms, delivery, returns and customer service apply. We're not responsible for the shop's products or service.
Affiliate links: many links to shops are affiliate links. If you buy through them, we may earn a small commission from the shop, at no cost to you. As an Amazon Associate we earn from qualifying purchases. Affiliate links also apply to shop links that people add to their own wishlists, when friends open them. We never choose or rank gift ideas by the commission they pay.
Wishlists and Secret Santa
- Anyone with a wishlist's link can see the list. Share links only with people you're happy to see it.
- Reserving a gift tells other friends it's taken. It doesn't buy it: you still need to buy it from the shop.
- The list's owner can't see reservations, and in Secret Santa each person sees only who they're buying for. Please don't try to get around these protections, or share someone else's match.
- If you organise a Secret Santa, only add people who are happy to take part.
Your content
What you add (wishlists, notes, dates, names) stays yours. You give us permission to store it and show it to you and the people you share it with, only so we can run Dear Little Wish. Don't add anything unlawful, offensive or hurtful, or anything you don't have the right to share.
Fair use
Please don't:
- use Dear Little Wish for anything illegal, or to harass, deceive or harm anyone;
- try to access other people's accounts or information, or get around the service's privacy protections or limits;
- copy or collect content from the service automatically, or overload it;
- use AI gift ideas for anything other than finding gifts.
We may suspend or close accounts that break these terms. If we do, we'll tell you why, unless the law stops us.
Terms of sale: Plus, the Christmas Pass and search packs
These terms apply when you buy from us. They add to the rest of these terms of use.
Who you're buying from
Thalia, trading as Dear Little Wish, postal address to be added before sales open. Email: dearlittlewish@gmail.com.
What you can buy
| Plan | Price | How long it lasts |
|---|---|---|
| Plus monthly | £2.99 a month | Renews every month until you cancel. |
| Plus yearly | £14.99 a year | Renews every year until you cancel. We'll email you before it renews. |
| Christmas Pass | £4.99 once | Everything in Plus until the end of 6 January (UK time). It doesn't renew. On sale from 1 November to 24 December. |
| 20 searches | £1.99 once | 20 AI gift searches. They don't run out while your account is open. |
Plus and the Christmas Pass include AI gift ideas: ideas written for the person you describe, searches in your own words, and refining the ideas. For fair use, each account can make up to 30 AI searches a day. Everything else in Dear Little Wish stays free.
Prices are in pounds and include any taxes. We're not registered for VAT, so no VAT is added.
Paying
Payments are handled by Stripe. We never see or store your card details. Your plan starts as soon as the payment goes through, usually within a few seconds. Subscriptions are paid at the start of each month or year.
If a renewal payment fails, Stripe will try again for a few days. If it still can't take the payment, Plus ends and you go back to the free plan.
Cancelling a subscription
You can cancel at any time: tap your initial at the top of the app, then Subscription and receipts. You keep Plus until the end of the month or year you've paid for, and you won't be charged again. Apart from the 14-day right below, we don't refund the rest of a period you've already started.
Your 14-day right to cancel
When you first buy a plan or pack, you have 14 days to change your mind. Because you ask for AI ideas to start straight away, if you cancel within those 14 days we'll refund what you paid, minus a fair amount for what you've already used:
- Plus and the Christmas Pass: the days you had it, in proportion to the price.
- Search packs: 10p for each search used.
If you haven't used any AI searches, you get the whole amount back. If you forget to cancel before a yearly renewal, you can also ask for a refund within 14 days of the renewal, on the same basis.
To cancel and ask for a refund, email dearlittlewish@gmail.com from the address on your account and say you'd like to cancel. We'll refund you to the same card within 14 days.
If something goes wrong
If AI ideas don't work as described, tell us and we'll put it right or give you a refund. This doesn't affect your rights under the Consumer Rights Act 2015.
Changes to prices and plans
If we change the price of a subscription, we'll email you at least 30 days before your next payment at the new price, so you can cancel first if you'd rather. If we ever close Dear Little Wish, we'll refund the part of any plan you've paid for but can't use.
If something goes wrong
- We work hard to keep Dear Little Wish running and your information safe, but we can't promise it will always be available or free of mistakes.
- We're not responsible for losses that weren't foreseeable, for business losses, or for anything caused by a shop or another service you use.
- Nothing in these terms limits our liability where the law doesn't allow it, such as for death or personal injury caused by negligence, or for fraud. Your legal rights as a consumer are not affected.
Changes
We may update these terms as the service grows. If a change is important, we'll tell you in the app or by email before it takes effect.
The law that applies
These terms are governed by the law of England and Wales. If you live in Scotland or Northern Ireland, you can also bring proceedings in your local courts.