How we earn

Dear Little Wish is free to use. Here’s how it pays its way, and the promises we make about it.

Shop links

Many links to shops on Dear Little Wish are affiliate links. If you follow one and buy something, the shop may pay us a small commission. You pay the same price as you would going to the shop directly.

As an Amazon Associate, we earn from qualifying purchases.
We also work with shops through the affiliate network Awin, and with other shops directly.
When friends open a wishlist and follow its shop links, those links may earn a commission too.

Paid plans

Our optional Plus plan, Christmas Pass and search packs pay for AI gift ideas written for the person you describe. Everything else, including wishlists, Secret Santa, the calendar and our gift guides, stays free.

Our promises

Ideas are chosen for the person, never for the commission. Each kind of gift goes to a shop that suits it, whether or not that shop pays us.
No paid placements. Shops can’t pay to appear in our gift finder or guides.
No ads and no selling your data. Shops don’t receive your name, email or wishlists from us. See our privacy policy.
Prices are estimates. We show typical prices to help you plan; the shop’s price is the one that counts.

Questions about how we work with shops? Contact us.